About KBCC

Kettlebells and Cupcakes was founded on the simple idea that sustainable healthy living should be convenient, inspiring, and delicious.

We aren’t here for the fads or cleanses because we strongly believe that healthy living means you should be able to have your (cup)cake and occasionally eat it too.

We believe that packaging matters, and that opting for superior ingredients shouldn’t mean you have to sacrifice on storage safety or chic modern style.

All of our products are proudly made in New York (our roots), and lovingly distributed from California (our home). Welcome to the KBCC family!


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About Jess

I founded KBCC because I believe that busy can be healthy, and that thoughtful design can be inspiring.

I don't know any modern woman who isn't balancing at least three or four different demanding life roles, and the extreme health and fitness trends are not only confusing and complex, they are completely unrealistic long-term. 

This over-complication of what it means to be “healthy”, especially in the modern area of Google and social media, drives me crazy. Life is confusing enough, your wellness routines shouldn’t add to this stress.

KBCC was created to restore balance to the crazy, to simplify, and to provide beautifully designed solutions that support modern women.